UX Case Study - VSmart
Challenge: Reduce CO2 emissions by adding rentable electric vehicles
Solution: A mobile app for renting electric vehicles
Role: research, design and testing
Introduction
As I’m developing my beginner skillset in UI/UX design, I had the idea to create a design for a passion project. That project is an electric bike and scooter app. Since I wasn’t working with a team, I had to do the research, the designing, and the usability testing.
Challenge
The challenge is to provide the citizens with an alternative way of transportation that is faster, more direct, and better for the environment.
Solution
A mobile app that allows the user to save the vehicle, pay cashless, and see the data in real-time, related to his trip.
Process
For the research, I conducted information about the competitors in my region, then I analyzed the requirements satisfying the business, user, and features. Then I generated a task flow, low fi sketches, and analyzed the improvements I made most recently.
Research
The first step is to gather enough information for the user’s needs and to see if the solution to the problem is right. Around 40% of the European countries don’t have a local branch for electric bike and scooter rental companies. Even many European countries have the conditions for bike riding in their big cities.
What are the target users:
• Mainly working people, between 15 and 55
• Tourists wanting to explore the city
• Outgoing people
• Students
• Mindful for the environment
• People without a car
Comparison with other competitors(In my city - Sofia):
The analysis results show that the local competitors have a good reputation, but lacks full user satisfation. Which leads to positive aspects about their business and negative about most of their users. The most important asset a user needs is 24/7 availability of vehicles, as well as renting and paying through a mobile app.
REQUIREMENTS
IDEATE
Task Flow
I created this task flow to demonstrate the steps of a typical user interaction
Wireframe sketches
PROTOTYPE
High Fidelity protoype
I moved forward to turning the wireframes to high fidelity mockups. I also showcased the changes I made along
High Fidelity protoype
